the Creative Rebrand of Schemacraft
Singapore, August 2023 — Regal Pines is proud to have spearheaded the rebranding of Schemacraft, one of Singapore’s rising names in bespoke interior design. Known for its dynamic spatial concepts and design fluency across residential and commercial spaces, Schemacraft sought to evolve its brand identity to better reflect its contemporary ethos and creative growth.
In close collaboration with Schemacraft’s founder and Managing Director, Martin Ngo, our team at Regal Pines embarked on a deeply rewarding visual discovery process — reimagining how Schemacraft’s design language could be expressed through colour, form, and emotion.
The result is a bold, refined new logo and brand system that channels the essence of Schemacraft’s design philosophy: fluidity, precision, and vibrant imagination. The logo’s central “S” contour has been abstracted into a flowing graphic signature — paired with a shifting tri-colour gradient that begins in deep navy (signifying professionalism and design integrity), blooms into soft fuchsia (creativity, warmth, youth), and concludes in a grounded circular element — a symbol of stability, focus, and strength.
Regal Pines also delivered a complete brand guide, with colour palettes, iconography, and updated business documents and letterheads — all aligned with Schemacraft’s refined identity.
Schemacraft has earned praise across Singapore’s competitive design landscape for its client-focused, concept-first approach, with a portfolio spanning luxury residences, boutique retail, and workplace transformation. This rebrand signals a new chapter in their design journey — one Regal Pines is proud to have shaped.
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