Regal Pines Leads Global Website Refresh for PizzaExpress International
Singapore, May 2024 — Regal Pines is thrilled to announce our involvement in the website refresh of PizzaExpress International, the iconic UK-founded pizza brand established in 1965 and now operating over 500 restaurants in the UK and 100+ overseas locations including Hong Kong, UAE, Macau, and Saudi Arabia .
This marks our second collaboration, following the 2020 redevelopment of the Singapore site. Working closely alongside PizzaExpress and franchisees worldwide, Regal Pines has deployed stylish, user-friendly websites for Hong Kong, Macau, UAE, and Saudi markets—with more to come later this year.
As a proud Squarespace Circle member since May 2020, Regal Pines leveraged the platform’s optimized, stylish, drag-and-drop interface, secure server infrastructure, and robust user experience. Squarespace’s ease of use and reliability align perfectly with PizzaExpress’s global audience expectations.
The refreshed sites adhere to PizzaExpress UK’s updated 2024 brand guidelines, inspired by the brand’s deep jazz heritage, clean Art Nouveau flourishes, and theatrical flair. Regal Pines translated these stylistic elements into responsive layouts, clear menu displays, immersive imagery, and seamless booking and takeaway flows.
“We’re honoured to support such a beloved, culturally significant brand through this refresh journey,” said Reuben Soh, Managing Director of Regal Pines. “Squarespace continues to empower both us and our clients with design elegance, intuitive controls, and rock‑solid security. We’re excited to see PizzaExpress’s franchisees bloom online across the region.”
Regal Pines has been designing and deploying websites globally since 2018—and we’re honoured to contribute once more to PizzaExpress’s ever-evolving digital presence.
For media enquiries please contact info@regal-pines.com
