PizzaExpress Cheers Hong Kong on with AR

PizzaExpress Hong Kong is bringing the cheer back with augmented reality filters for Instagram. Developed by Regal Pines, the set of 6 filters, launched on 18 October, spotlights 6 of the brand's hero dishes: Dough balls, Lava, Peking Duck, Mushroom, Seafood, and Rock-N-Roll, by transporting users to fantastically comic worlds based on key features of the dish.

The series, titled Cheer4U, was built on Facebook's SparkAR programme and is a product of 1 month of design and development. Available now on PizzaExpress HK's Instagram and open to fans of the popular British Italian pizzeria worldwide, the local offshoot (in Hong Kong) hopes the cheerful filter set will inspire joy in diners and citizens to wear a smile through what has been a rough Covid-19 patch.

Are you a PizzaExpress fan from Hong Kong? Jump right into the app and try the filter for yourself! Capture, save or share it to earn dining perks when you dine at PizzaExpress. Terms & Conditions apply.

Cheer4U is the second augmented reality filter Regal Pines has developed for PizzaExpress International. It's first entry to the series being PizzaMeNow, a pizza roulette to help fans make the near impossible decision of choosing their pizza (why can't we just have all, are we right?).

Seeking new and interesting ways to engage your fans during covid-19 times? Talk to us! Share your vision and requirements with us at info@regal-pines.com, and we'll be right with you.