PizzaExpress (HK) resumes business with Doughby's Kitchen

PizzaExpress Hong Kong is welcoming fans and hungry customers back to their restaurants with Doughby's Kitchen, a sure-win web game that has users dodge cutlery as everybody's favourite dough ball, Doughby. The game, created by Regal Pines, saw more than 2,800 players in its first week, contributing to over 8,000 plays. 

Doughby's Kitchen is now playable across all mobile devices and desktop browsers. Think you have what it takes to navigate the perilous kitchen as Doughby MasterChef? Grab the goodies (food) to score points while avoiding stray cutlery. There are over HKD10,000 worth of prizes to be won! 

Participants, regardless of score, can expect to win one of 2 prizes: 2-for-1 Breakfast Coupon, or a HKD50 Dining Voucher, which they may redeem at any PizzaExpress (Hong Kong) restaurants from now until 18 September 2020. What's more, the top 5 players stand to win a HKD 500 Dining Voucher (approximately USD65) each week, terms and conditions apply. The campaign, which began on 21 July, will run for 4 weeks - each week ending on a Monday, 23:00 hours. 

Doughby's Kitchen is a Regal Pines production, powered by the Phaser 3 IDE and hosted on Google's Firebase. Doughby's Kitchen was created inside 4 weeks using original art assets, and is expected to reach 12,000 diners in Hong Kong, while creating at least 600 conversions. 

Seeking new and interesting ways to engage your fans during covid-19 times? Talk to us! Share your vision and requirements with us at info@regal-pines.com, and we'll be right with you.