Park Hotel Clarke Quay ushers in CNY2020 with AR Filters

Singapore, 20 Jan 2020 - Park Hotel Clarke Quay (PHCQ) is celebrating the Year of the Rat with a set of augmented reality (AR) filters for Instagram. The series includes three seasonal filters and two evergreen entries that will remain in discovery indefinitely, cementing the brand's presence in the fast growing AR space. 

All the filters are now available on Instagram's 'Effect Gallery'. Click here (mobile only), try them for yourself!  

Instagram filters have been gaining in popularity recently, especially since development was democratised with easy-to-use, free tools like SparkAR by Facebook, which has led to a swathe of quirky, innovative user-generated content. 

Regal Pines is the development studio for PHCQ's series of AR filters for Instagram. 

Looking to develop a digital advertising campaign? Well, get in touch with us at info@regal-pines.com!